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Setting up your LinkedIn profile for success

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With Linked In increasingly becoming a hub for professionals to network and develop their online brand, we thought it useful to offer some recommendations on how to set up Linked In profile for success!

Your Linked In profile should be an extension of your resume, NOT a duplicate.

Add a professional picture

Put a face to your name by adding a headshot to your LinkedIn Profile. Your picture is your first chance to communicate with your network!

Things to consider:

•Pick a photo that looks like you and up to date within the past few years

•Use a high-resolution image, the ideal size is 400 x 400 pixels

•Make sure your face takes up at least 60% of the frame

•Be the only person in the picture

•Get someone else to take the picture for you, no selfies!

•Choose the right expression, it's ok to look serious if that's how you want to build your brand, but smiling can make you look more approachable

•Avoid using a distracting background

•Wear what you'd wear to work

Sell your value-add with a headline

Your headline is positioned right below your name on your LinkedIn profile and will be the first thing profile visitors read. Here, you have 120 characters to sell yourself! Rather than just listing your job title, talk about your speciality and how you can add value to your network.

For example: Mechanical engineer dedicated to providing sustainable solutions to the mission critical sector

Tell your story with your profile summary

This is an opportunity to tell your story and expand on your headline. Linked In gives you 2000 characters but it is recommended that your summary sits between 500 and 1000.

For example: Results-focussed mechanical engineer with strength in technical design, project leadership and BIM implementation. With a wealth of experience in applying emerging technology and sustainable design principles to the mission critical sector, I have been fortunate to have worked on many high profile data centre projects across the APAC region.

Highlight your experience with your work history

Despite popular opinion, you shouldn't just copy and paste your experience from your CV. Those viewing your LinkedIn Profile won't be as time invested as somebody looking through your CV, so keep this short and snappy. Only include the jobs that are relevant to your industry and highlight your experience and achievements for each one in 3-4 bullet points.

Use visual media and imagery to make your profile stand out

Just like other social media platforms, you can add things like a background photo/cover photo, YouTube videos, infographics etc to your profile. We find that Canva is a great tool for creating your own material with ease!

Customize your URL

Your LinkedIn URL is the web address for your profile. The default URL will have your name and some random numbers on it. Why not make this more personal to you? Having a 'relevant' URL can make your profile easier to find, boost your credibility and it looks better on marketing material.

For example: instead of jackfoster-12091911, you could have jackfosterbuildingservices

Ask your network for recommendations

This is huge! Linked In gives you the opportunity to ask anybody in your network to endorse you and write a recommendation on Linked In. We recommend asking your colleagues, previous employers, clients and even your recruiter for a recommendation. This goes a long way when potential clients, or potential employers look through your profile and can see you have many advocates!

Most importantly of all, make connections and keep your page active

LinkedIn is more than an online resume, it's a platform for you to network, make connections and meet potential collaborators! Be sure to connect with those in your immediate and secondary network, and be active by liking, commenting and sharing on other peoples posts.